Hey, I’m a Brand and Innovation Strategist.
I help organizations turn cultural insight into products, brands, and experiences people actually care about.
French, New-York based, working with global consumer, entertainment & tech brands.
Trusted by Nike⋆Amazon⋆Spotify⋆American Express⋆FIFA⋆Electronic Arts⋆Diesel⋆Ubisoft⋆Google⋆Chloe⋆Jordan⋆Waze⋆ESPN And More
Trusted by Nike⋆Amazon⋆Spotify⋆American Express⋆FIFA⋆Electronic Arts⋆Diesel⋆Ubisoft⋆Google⋆Chloe⋆Jordan⋆Waze⋆ESPN And More
FIFA World Cup 2026 - Brand Strategy
Building the brand of the biggest stage in football history.
Diesel Fragrances - Advertising Strategy
A global campaign for the new Diesel fragrance starring Neymar Jr
Casino Group & Cdiscount - Brand & CX strategy
Designing the liquor store of the future for a pure player
Electronic Arts - Brand Positioning & Messaging
Positioning EA Play as the Ultimate Gaming Membership
PMU - Advertising strategy
Showcasing the social interactions PMU creates
Ymagis / Illucity - Brand & CX strategy
Designing the first VR park in Europe
PMU - Advertising Strategy
Modernizing PMU, the french horse betting company
Kol - Brand & Innovation strategy
Creating the first hard seltzer in France
Ubisoft - Advertising strategy
Mixing gaming and dark tourism to launch
Far Cry 6
HomeExchange - Brand Strategy
Positioning
a true challenger for Airbnb
Oreo - Advertising Strategy