What I did:

Research / Branding Strategy / Brand Identity brief

The Strategy

March 2017, GuestToGuest was merging with HomeExchange to become the global leader of home sharing holidays. On a hospitality market dominated by Airbnb, we helped HomeExchange position itself as a true challenger.
To stress the fact that Airbnb mostly offer cold and impersonal accommodations, we put the light on the human and authentic dimensions of sharing. HomeExchange offers travellers a uniquely human experience that money can’t buy.