Based in Montreal, Canada, Edouard N'Diaye has graduated in marketing and design at ISCOM Paris (France). He has 6+ years of experience as a brand and customer experience strategist working in award-winning agencies in France and Canada.

Edouard has helped companies such as Diesel, L'Oréal, Mondelez, Huawei, Casino Group, and Uber Eats to build brands, launch campaigns, and designs product and service experiences.

2021 to current: Sr Strategist at SID LEE (Montreal, Canada)

Developing brand, advertising and CX strategies for several local and global accounts.

January 2021 - May 2021 : Sr Strategist at AKQA (Paris, France)

Brand & CX strategy for a few months before leaving for Montreal, Canada

2016 - 2021: Strategist at BUZZMAN & PRODUCTMAN - Havas Group (Paris, France)

Helped create brand positionings and advertising campaigns and lead the development of new brands, products, and experiences within Buzzman's innovation studio - Productman -, through design thinking implementation, deep UX analysis, innovation sourcing and testing.

2015 - 2016: Jr Strategist at MARCEL WORLDWIDE - Publicis Group (Paris, France)

Strategic recommendations, consumer studies, creative briefs, development of innovation methodologies and design thinking implementation with the UX department.